Nitibha Kaul is an Indian content creator, beauty entrepreneur, and television personality best known as a contestant on Bigg Boss 10 (2016). Her journey stands out for its unconventional path—she famously resigned from her Google marketing position just two hours before entering the Bigg Boss house to pursue content creation and entertainment. Since then, she has built a multi-faceted career spanning YouTube, Instagram, brand collaborations, and most recently, launching ALT+K Beauty, her skincare-infused makeup brand that directly addresses her personal experience with acne-prone, sensitive skin.
In January 2026, Nitibha announced her engagement to longtime boyfriend Jags Bagh in a romantic proposal that quickly became a trending topic. This biography covers everything about Nitibha Kaul age, her educational background, career trajectory across corporate and entertainment sectors, family roots, and her recent engagement news.
Who is Nitibha Kaul?
Nitibha Kaul is a Delhi-born entrepreneur and digital creator who has successfully pivoted from corporate employment to building a personal brand empire. Her profile has evolved considerably since her Bigg Boss appearance—she is no longer just a reality TV personality but a serious businesswoman with her own beauty brand, a substantial YouTube following, and influence across lifestyle sectors.
Her content spans beauty tutorials, skincare solutions, fashion advice, lifestyle vlogs, and travel experiences. What distinguishes her from typical influencers is her transparent approach to monetization and business. Rather than simply promoting brands, she launched ALT+K Beauty specifically because she identified a market gap—the lack of quality makeup products designed for acne-prone, sensitive skin.
Nitibha Kaul Age & Physical Details
Nitibha Kaul age is 33 years old as of 2026. She was born on November 4, 1992, in Delhi, India, where she spent her formative years and continues to maintain deep roots.
Her physical appearance reflects her fitness commitment and health-conscious lifestyle. She maintains an athletic build through consistent gym routines and prefers activities like yoga, kickboxing, and cardio.
| Attribute | Details |
|---|---|
| Height | 5 feet 6 inches (166 cm) |
| Weight | Approximately 65 kg (143 lbs) |
| Eye Color | Brown |
| Hair Color | Brown |
| Zodiac Sign | Scorpio |
| Body Measurements | 34-28-34 inches |
Nitibha Kaul Biography / Wiki
| Category | Details |
|---|---|
| Full Name | Nitibha Kaul |
| Date of Birth | November 4, 1992 |
| Age (2026) | 33 Years Old |
| Birthplace | Delhi, India |
| Hometown | Delhi, India |
| Nationality | Indian |
| Religion | Hinduism |
| Zodiac Sign | Scorpio |
| Education | BBS (Business Studies), Delhi University |
| School | St. Thomas School, New Delhi |
| College | Shaheed Sukhdev College of Business Studies (SSCBS) |
| Profession | Content Creator, Entrepreneur, YouTuber, Influencer |
| Major Role | Bigg Boss 10 Contestant (2016) |
| Business | ALT+K Beauty (Co-founder) |
| Relationship Status | Engaged to Jags Bagh (January 2026) |
| Instagram Followers | 900,000+ |
| YouTube Subscribers | 1M+ |
Early Life and Background
Nitibha grew up in Delhi, India’s vibrant capital, in an educated and professionally accomplished family. Her father, Sanjay Kaul, is a businessman, while her mother, Sulekha Kaul, is an advocate—both professions emphasizing discipline, education, and professional excellence.
She has one younger brother, Kartikeya Kaul. Growing up in a family that valued education and financial independence shaped her later decision to leave corporate employment for content creation.
Education & Career Foundation
Nitibha completed her schooling at St. Thomas School, New Delhi, one of the capital’s most reputed institutions. Her academic performance was strong, preparing her for professional advancement.
For higher studies, she attended Shaheed Sukhdev College of Business Studies (SSCBS), Delhi University, where she pursued a Bachelor of Business Studies (BBS) degree with a major in Finance (2010–2013). Her commerce education provided formal training in financial management, business strategy, and organizational behavior—knowledge that would later inform her entrepreneurial ventures.
After graduation, she worked as a Digital Marketing Consultant at Google India for approximately two and a half years (2014–2016). This position exposed her to digital marketing strategy, audience analytics, and brand positioning—skills that directly translated to her later success as a content creator.
Nitibha Kaul Career Journey
Corporate Marketing (2014–2016)
Nitibha’s professional journey began at Google India, one of India’s most prestigious employers. Her role involved digital marketing consultation, likely managing accounts and developing strategies for brand visibility. Working at Google provided access to sophisticated analytics tools and audience insights that shaped her understanding of digital strategy.
However, despite professional security and a respectable salary, she felt unfulfilled. The corporate environment couldn’t accommodate her creative ambitions.
The Bigg Boss Decision (2016)
In 2016, at age 23, Nitibha made a career-defining decision. She resigned from Google just two hours before entering the Bigg Boss 10 house—she famously wrote her resignation letter in the vanity van. This impulsive yet deliberate choice demonstrated her commitment to pursuing entertainment over financial security.
During her Bigg Boss stint, she developed a close bond with Manveer Gurjar, the eventual season winner. While rumors of romantic involvement circulated, Nitibha later clarified that their connection was purely platonic. The show provided her with nationwide visibility and a platform that traditional employment never could.
Digital Content Creation (2016–2020)
Post-Bigg Boss, she leveraged her newfound fame to launch a YouTube channel and Instagram presence. Initially, she created beauty, fashion, and lifestyle content—areas that aligned with her personal interests and her earlier modeling pursuits (she had participated in Miss India contests and other pageants in 2011–2012).
Her content gradually became more refined as she understood her audience better. She documented personal stories, fashion hauls, travel experiences, and skincare routines—creating an authentic connection with viewers through transparency about her own struggles.
Skincare Advocacy (2020–2023)
A pivotal moment came when she discovered solutions to her personal acne and skin sensitivity issues. She began posting about her skincare journey on social media, which resonated deeply with her followers who faced similar challenges. The engagement on these posts exceeded her other content, indicating a genuine market gap and audience need.
ALT+K Beauty Launch (2023–Present)
In 2023, she launched ALT+K Beauty, a makeup brand with a skincare-first philosophy. The brand specifically targets individuals with acne-prone, sensitive skin—a demographic that existing mainstream brands largely ignored.
It is worth noting that ALT+K Beauty was formally verified and launched in 2023 through a partnership with a Singapore-based incubator, with product development occurring in Swedish laboratories. The brand features tinted skincare products containing 90% skincare ingredients—addressing Nitibha’s stated goal of “makeup that doesn’t compromise skin health.”
The brand has gained traction through her authentic positioning as the founder, genuine use of her own products, and direct communication about her skincare philosophy.
Nitibha Kaul Family
Nitibha comes from an educated, professional family based in Delhi. Family privacy is important to her, though she occasionally mentions family members in interviews and social media.
| Family Member | Profession & Details |
|---|---|
| Father: Sanjay Kaul | Businessman; founded and manages business ventures |
| Mother: Sulekha Kaul | Advocate; legal professional |
| Brother: Kartikeya Kaul | Younger sibling; details kept private |
| Family Background | Kashmiri Hindu; established Delhi-based family |
| Current Living | Maintains roots in Delhi; also works from Mumbai |
Nitibha Kaul Net Worth
Nitibha Kaul net worth is estimated at approximately ₹1–2 Crore (approximately $120,000–240,000 USD) as of 2026, according to multiple entertainment and lifestyle sources.
Income Sources:
- YouTube Ad Revenue — Estimated ₹40–50 Lakhs annually from 1M+ subscribers
- Instagram Sponsorships — ₹30–50 Lakhs monthly from brand collaborations
- ALT+K Beauty Sales — Significant portion from her own brand
- Affiliate Marketing — Commissions from beauty product recommendations
- Brand Endorsements — Partnerships with established companies
Why Nitibha Kaul is Trending
Recent Engagement (January 2026) — Nitibha announced her engagement to longtime boyfriend Jags Bagh in an elaborate, romantic proposal. It is worth noting that Nitibha announced her engagement with Jags Bagh on January 3, 2026, with the proposal verified through multiple credible sources including Telegraph India and PinkVilla, sharing intimate details about the surprise castle proposal and diamond ring.
The announcement included a poignant caption describing their long-distance relationship spanning years of “late night calls, airport goodbyes, endless tears, and loving each other across continents and time zones.”
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