The supernatural drama franchise has done it again. Naagin 7 made a thunderous entry into television ratings, claiming the second spot and pushing the long-reigning Anupamaa down to third place. This latest installment of Ekta Kapoor’s beloved series premiered on December 27, 2025, and immediately captured audience attention with its fresh storyline and compelling performances.
Week 52 TRP Rankings (December 27, 2025 – January 2, 2026)
| Rank | Show | TRP | Channel |
| 1 | Kyunki Saas Bhi Kabhi Bahu Thi 2 | 2.2 | Star Plus |
| 2 | Naagin 7 | 2.1 | Colors TV |
| 3 | Anupamaa | 2.1 | Star Plus |
| 6 | Udne Ki Aasha | — | Star Plus |
| 7 | Laughter Chefs | — | Colors TV |
| 9 | Yeh Rishta Kya Kehlata Hai | — | Star Plus |
Source: BARC India
Naagin 7 TRP Rating: What Changed
Naagin 7 premiered December 27, 2025, and immediately grabbed 2.1 TRP in its debut week, matching Anupamaa’s rating but securing second place due to BARC’s tie-breaking methodology. This marks the first time since 2023 that Anupamaa has dropped below second position in a standard week (excluding special event programming).
The shift happened because Naagin 7 captured the 18-34 urban demographic that typically watches fantasy content on weekends, while Anupamaa’s core audience (35-49, primarily in tier 2/3 cities) remained stable but didn’t grow.
Why the Wolf Angle Works
Priyanka Chahar Choudhary’s Naagin faces a shape-shifting wolf adversary instead of the typical rival Naagin. This draws from the global popularity of werewolf content (think Wednesday, Teen Wolf) that Indian producers noticed performing well on OTT platforms. The Kumbh Mela setting adds visual scale—Colors reportedly spent ₹8 crore on the opening episodes’ VFX and location shoots, visible in the production quality.
Viewer response on social media shows the wolf CGI getting more praise than criticism, unlike Naagin 6’s underwater sequences which were widely mocked. Early episodes average 4.2/5 stars on JioCinema versus Naagin 6’s 3.1/5 at the same point.
Anupamaa’s Plateau
Rupali Ganguly’s show isn’t declining—it’s holding at 2.1, which is still top-three performance. But after 1,600+ episodes since 2020, the storyline has cycled through divorces, remarriages, and business dramas multiple times. Recent viewer complaints on forums focus on repetitive “Anupamaa sacrifices herself again” plots.
Director Rajan Shahi hinted at a major character exit in February 2026, which could shake things up. Historically, Anupamaa spikes to 2.4-2.5 TRP during major plot turns.
Naagin Franchise Performance History
| Season | Year | Peak TRP | Notable |
| 1 | 2015-16 | 6.2 | Mouni Roy era, pre-OTT competition |
| 2 | 2016-17 | 4.5 | Maintained momentum |
| 3 | 2018 | 5.3 | Second-highest performer |
| 4 | 2019-20 | 2.8 | COVID-19 affected shooting |
| 5 | 2020-21 | 2.5 | Shortest run (52 episodes) |
| 6 | 2023 | 1.8 | Struggled against Bigg Boss |
| 7 | 2025-26 | 2.1 (debut) | Current season |
Data compiled from BARC India archives
The franchise peaked before streaming fragmented the audience. Naagin 7’s 2.1 actually outperforms recent seasons significantly—it’s the strongest Naagin debut since Season 3.
What Happens Next
Colors TV has locked Naagin 7 for 26 weeks (typical first commitment). If it maintains 2.0+ through January, expect a second season greenlight by March. The real test comes February when Bigg Boss wraps and that audience redistributes across channels.
Kyunki Saas Bhi Kabhi Bahu Thi 2’s lead is narrow (0.1 points). A single viral episode or celebrity cameo could flip the rankings. Both shows air weekends, directly competing for the same time slots.
Watch Naagin 7: Saturdays & Sundays, 8 PM on Colors TV; streaming on JioCinema.
